“Fearless Un-marketing” workshop for Aprotrad
As I write often about freelance marketing and positioning on my blog, Aprotrad, a professional translators association based in Orléans, asked me to design a training workshop to help boost members’ businesses.
This day-long session took place in March 2011. Flippantly titled “Fearless Un-Marketing”, it combined high-impact visual presentations, leveraging information about neuroscience, some NLP self-discovery and confidence-boosting improvisation techniques, with individual and group exercises.
Each participant completed the workshop with a clear understanding of the strengths and weaknesses in their personal marketing, clearly defined expertise and niche and a close-to-polished presentation that can resonate with prospects.
As Hélène Piantone, the association’s President summarized:
Tags: communications training, copywriting, intercultural communications, marketing training, presentation coaching, web copywriting
“Not only did the workshop meet our expectations, but you also succeeded in bringing out the best in each one of us. I am amazed at the presentations [several participants] made in front of all of us at the end of the day. You boosted them to the max. A huge thank you.”